| Field | Max characters |
|---|---|
| Headlines up to 15 | 30 |
| Descriptions up to 4 | 90 |
| Paths up to 2 | 15 |
Google Ads Character Limits: Headline & Description Length
Check your copy in the free character checker →Open the free character checker →| Field | Max characters |
|---|---|
| Headline | 30 |
| Description | 25 |
| Field | Max characters |
|---|---|
| Callouts | 25 |
| Structured snippet values | 25 |
| Field | Max characters |
|---|---|
| Headlines up to 2 | 30 |
| Descriptions up to 2 | 90 |
| Business name | 25 |
| Path | 15 |
| Field | Max characters |
|---|---|
| Short headline | 30 |
| Long headline | 90 |
| Description | 90 |
| Business name | 25 |
| Field | Max characters |
|---|---|
| Headlines up to 5 | 40 |
| Descriptions up to 5 | 90 |
| Business name | 25 |
| Field | Max characters |
|---|---|
| Headlines up to 5 | 40 |
| Descriptions up to 5 | 90 |
| Business name | 25 |
| Field | Max characters |
|---|---|
| Headline | 15 |
| Long headline | 90 |
| Description | 70 |
| Call to action | 10 |
| Path | 15 |
DiscontinuedExpanded text ads. Google stopped new expanded text ads in June 2022.
Paste your ad copy and see which field is over
The free character checker counts each field against these limits.
Questions
What is the Google Ads headline character limit?
30 characters for a responsive search ad headline, and you can add up to 15. Performance Max and Discovery headlines allow 40. A YouTube headline allows 15.
What is the Google Ads description character limit?
90 characters for a responsive search ad description, and you can add up to 4. A YouTube description allows 70.
Is a sitelink headline the same length as a sitelink description?
No. They are separate fields. A sitelink headline allows 30 characters and a sitelink description allows 25.